We all scream for ice cream, especially the fun flavors of Ben & Jerry’s. In June 2010, Ben & Jerry’s introduced two new ‘screams of appreciation’ to recognize volunteers and promote local volunteerism.
These limited-editio
n flavors, cleverly named Brownie Chew Gooder and Berry Voluntary, will be available exclusively at Target stores through 2010 though the “Scoop it Forward” campaign. Interested ice cream eaters, visit www.VolunteerMatch.org/scoopitforward to find local volunteer opportunities, and once registered for an activity, forward it to five friends. Voila! You and your friends will receive a coupon for a free pint of Ben & Jerry’s ice cream, redeemable at Target stores, while supplies last. Did we mention, free ice cream??!! Helllooo!!
Both Target and Ben & Jerry’s have a long history of volunteerism, employee engagement and corporate generosity through their Foundations and community grant-making. “Scoop it Forward” is the latest way they’re bringing it to life.
So, when you hear any screams for ice cream, visit Target, find the Ben & Jerry’s and help do nice things in a neighborhood near you. Yummy.
Thelma says…here’s the scoop:
“It’s never too late to give a lick and get involved.”